Mini Program E-commerce Patterns That Drive Sales

1. Product cards that convert

Good cards do three things fast, show a clear image, a short title that fits on two lines, and an obvious price. Add a subtle tag for new or hot, and a tiny badge for fast shipping where relevant. Show swatches inline only if they truly help choice, otherwise keep the card clean and decision-friendly.

2. Filters, search, and category navigation

Use top-level tabs for big categories, then compact filters for price, size, color, and availability. Keep the filter drawer one tap away, and show how many items match before users apply changes. Remember search intent is often brand or attribute based, autosuggest that path.

3. PDP essentials and trust markers

• Photo gallery that opens full-screen with pinch zoom.
• Price, stock, and delivery estimate above the fold.
• Clear option picker, size and color, with error states done right.
• Trust row, returns, warranty, and support.
• Light technical spec, with a link to more details.

4. Cart, cross-sells, and checkout flow

Keep the cart visible as a bottom sheet or floating icon with item count. Use small cross-sells that do not block progress. Checkout should have as few steps as possible, address, delivery, pay. Pre-fill where you can, and offer WeChat Pay as the default. Show a small order summary at the top of payment to avoid backtracking.

5. Social proof, reviews, and UGC

Show average rating and a few photo reviews near the top of the PDP. Let users filter reviews by attribute, for example size or use case. Bring UGC into the gallery when it genuinely helps, and keep moderation tight so spam never lands in the decision zone.

6. Live chat, FAQs, and post-purchase care

• One tap to chat from PDP and order detail.
• Smart FAQ suggestions inside chat to reduce wait times.
• Clear order tracking and an easy path to returns or exchanges.

7. Shipping, pickup, and delivery clarity

Show the earliest delivery estimate and any free shipping threshold near the Add to Cart button. If you offer store pickup, display pickup locations and hours inline. For bulky goods, mention assembly or installation options with costs up front.

8. Coupons, bundles, and limited-time offers

• Coupons, clear claim button and automatic apply at checkout.
• Bundles, save with a 2 or 3 item pack, show the per-item discount.
• Limited-time, countdown only when real, and never block the core purchase flow.
• Group buying, use when your category benefits from social sharing, show progress and reward.

9. Membership, points, and notifications

A simple membership tier with points for purchase and review keeps users returning. Offer a small birthday perk and targeted notifications for back-in-stock or price drops. Keep the notification center tidy so users control frequency.

10. Analytics and iterative testing

• Track browse-to-cart, cart-to-checkout, and checkout-to-pay rates.
• Run A/Bs on card layout, CTA copy, and PDP trust rows.
• Segment by new vs returning and by traffic source.
• Review heatmaps on PDP and checkout to find friction.

11. Download the UX checklist

A one pager you can share with design and engineering before you ship.