In this guide
1. Launch principles
- Consistency beats intensity, keep a steady rhythm your team can maintain.
- Lead with usefulness, each post should help a customer do something concrete.
- Balance languages, Chinese for customer facing, English when you target partners or PR.
- Make menus do work, link to top actions and your current campaign.
2. Week 1, setup and profile polish
- Welcome post with your value promise, short and visual.
- About the brand, why you exist and who you serve.
- Menu setup, three top actions and one campaign slot.
- Auto reply that routes users to support or a lead form.
3. Week 2, authority building
- How to choose the right product or plan, a simple buyer’s guide.
- Success snapshot, one short case with a clear result.
- FAQ carousel, three questions you always get and crisp answers.
4. Week 3, engagement and service
- Tutorial, one task your users struggle with, shown step by step.
- Ask me anything, collect questions and answer top ones the same week.
- Service post, explain your support hours and response path.
5. Week 4, scale and optimization
- Feature spotlight, one capability with a micro demo.
- Offer or lead magnet, useful download or checklist behind a simple form.
- End of month recap, wins, learnings, and what is next.
6. Day by day calendar
- Day 1, Welcome post, value promise and brand elevator pitch.
- Day 2, Menu live plus a short note on how to navigate your account.
- Day 3, Product family at a glance, three tiles with links.
- Day 4, Team intro, a face and one sentence each.
- Day 5, Simple tutorial, how to get started in three steps.
- Day 6, Weekend tip, light useful content that still ties to your offer.
- Day 7, Weekly recap and a question to invite replies.
- Day 8, Buyer’s guide part 1, which option fits who.
- Day 9, Case snapshot, one metric that matters.
- Day 10, FAQ set 1, quick answers in a tidy layout.
- Day 11, Behind the scenes, quality or sourcing detail.
- Day 12, Glossary, one term users ask about, explained.
- Day 13, Weekend user story or review highlight.
- Day 14, Weekly recap and next week’s focus.
- Day 15, Tutorial part 2, a deeper feature or workflow.
- Day 16, Ask me anything prompt, collect questions.
- Day 17, Answer top AMAs in a short post.
- Day 18, Service post, how to reach support and expected response time.
- Day 19, UGC call, invite photos or short clips with a simple theme.
- Day 20, Weekend picks, top three articles or products of the month.
- Day 21, Weekly recap with a mini poll.
- Day 22, Feature spotlight, one capability with a short clip or GIF.
- Day 23, Offer or lead magnet, checklist or calculator.
- Day 24, FAQ set 2, pricing or delivery clarity.
- Day 25, Partner or supplier intro if relevant.
- Day 26, Customer win of the week, one sentence and a quote.
- Day 27, Weekend care, tips for using what they bought.
- Day 28, Weekly recap and open question for feedback.
- Day 29, Month recap, metrics that matter and what changes next month.
- Day 30, Next month teaser and a clear call to follow or contact.
7. Reusable post templates
- Welcome, headline, one line value, one visual, one CTA.
- Tutorial, problem, three numbered steps, link to help.
- Case, client, situation, action, result, one number.
- FAQ, three questions with short answers and a lead to support.
- Recap, three bullets, one quote, one next step.
8. What to measure
- Follower growth and source of new followers.
- Article reads, read time, and share rate.
- Menu clicks and top actions taken.
- Lead form submissions and reply quality.
9. Simple weekly workflow
- Plan on Friday, outline next week’s three to five posts.
- Write on Monday, schedule mid week content.
- Publish and watch replies daily, note what hits.
- Review on Sunday, keep what worked, drop what did not.
10. Next steps
If you want me to turn this calendar into ready to publish Chinese and English posts, I can draft, translate, and schedule the first month. We keep the cadence realistic and let the metrics guide month two.
Need a bilingual content sprint
I can produce and schedule the first 30 days and set up a simple report.
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