Enter China with confidence

Launch your brand on WeChat, from official account to mini programs.

WeChatDev helps European and US companies reach customers in mainland China using the super-app they already live in. I set up your official account, create bilingual content that matches your brand voice, and build mini programs for e-commerce and more. One point of contact, fluent English, China-ready execution.

Official Account Setup Bilingual Content Mini Programs WeChat Pay & E-commerce

Book a discovery call How it works

Hi! We want to reach customers in China via WeChat. Can you set us up?

Absolutely. I register and verify your official account, then craft a content plan in Chinese and English.

Can we sell products inside WeChat?

Yes. I build a mini program with product pages, cart, and WeChat Pay. Fully localized.

Great. What are the next steps?

Let’s start with a 30-minute call. I’ll map goals, brand voice, and compliance, then we launch.

Services

Everything you need to get moving on WeChat, handled by one person end-to-end.

Official Account Setup

I register and configure your brand’s official presence so customers can follow you, chat, and read your content.

Account type selection and verification
Branding, menus, auto-replies
Compliance and documentation guidance

Bilingual Content & Editorial

Articles and posts in Chinese, English, or both, adapted to WeChat formats and your brand voice.

Content strategy and calendar
Translation, localization, and copywriting
Publishing and analytics

Mini Programs & E-commerce

Lightweight apps inside WeChat for product catalogs, lead capture, bookings, and full shopping flows.

UX design and front-end build
Payments via WeChat Pay
Integrations and maintenance

Process

Clear steps, quick momentum.

1. Discovery

30-minute call to define goals, audience, and success metrics.

2. Setup

Official account creation, branding, menus, and compliance.

3. Content

Editorial plan, bilingual posts, and publishing cadence.

4. Build

Mini program for e-commerce or utility, with tracking and iteration.

Pricing

Transparent tiers. Custom quotes available for complex builds.

Starter

€1,500

Official account setup
Branding & menus
1 month content plan
2 bilingual posts

Get started

Growth

€3,900

Everything in Starter
4 weeks publishing, analytics
Basic mini program (catalog or lead form)
WeChat Pay guidance

Commerce

Custom

Full e-commerce mini program
Payments, logistics, integrations
Bilingual content production
Ongoing ops & optimization

Request a quote

FAQ

Short answers to common questions.

Do I need a Chinese company to open an official account?

Not always. There are pathways for overseas entities. I’ll review your situation and timeline and recommend the route that fits best.

Can you write in Chinese for us?

Yes. I create bilingual content, ensuring tone and vocabulary match your brand and industry.

How fast can we go live?

Simple setups can be ready in 2–4 weeks, depending on verification speed and content approvals.

What about data privacy and compliance?

I follow platform rules and advise on best practices so your account stays compliant and safe.

How long does a mini program review take?

Simple utilities can pass in a few business days once all materials are correct. E-commerce or payment features may add time for extra checks. I help you prepare so the first submission is solid.

Where is our data hosted and who owns it?

Your Official Account and any mini programs run on Tencent’s WeChat/Weixin infrastructure. You own the content you create, but by publishing it you grant Tencent a license to host and use it under the platform terms. The account itself belongs to Tencent. Followers’ personal data is collected and controlled by Tencent; you receive analytics and messages, but not full control of user data. Storage location depends on product/region: Weixin services used in mainland China are hosted in Tencent’s China infrastructure, while WeChat’s international services store user data outside mainland China (for example, Singapore/Netherlands). Because Official Accounts and mini programs primarily target mainland users, your use must comply with Chinese law and platform rules. Policies can change, so we review Tencent’s current privacy notices during onboarding.

What analytics can we get from WeChat?

You get follower growth, article reads, shares, menu clicks, form submissions, and mini program events. I set clear KPIs and reporting so you can see what drives leads and sales.

How often should we publish content?

A good baseline is one article per week plus two to three shorter posts or Moments repurposes. We adjust cadence based on goals, seasonality, and performance.

About

I’m the person you’ll work with from day one. No hand-offs.

My name is PerOla Hammar. I have spent over twenty years living and working in China, helping Western companies navigate its business landscape. Through WeChatDev, I bring together that experience to help European and US brands build meaningful and lasting connections with Chinese consumers. I handle every step personally, from technical setup to creative storytelling, ensuring the entire process is efficient, transparent, and true to your brand’s identity.

I’ve seen first-hand how crucial WeChat is to everyday life in China. From messaging and news to shopping and payments, it’s the digital ecosystem where people spend most of their online time. My mission is to make it simple for you to enter this ecosystem with clarity, confidence, and a strategy built to grow. When we work together, you speak with me directly, no agencies, no language barriers, just one clear channel for turning your brand into a trusted WeChat presence.