Mini Program Launch Checklist v1.0

1. Pre-project preparation

• Define one business goal, for example first 100 orders, 500 qualified leads, 2 minute average session.
• Choose the primary scenario, catalog, booking, lead capture, customer service, or commerce.
• Decide success metrics and reporting cadence, weekly baseline with owner assigned.
• Pick Service vs Subscription account for the parent presence if needed for menus and pushes.

2. Entity, verification, and legal

• Prepare required business documents for the developer platform and official account.
• Confirm trademark usage for Mini Program name and profile, match brand guidelines.
• Draft privacy policy and terms that reflect data collection and contact channels inside WeChat.
• List any SDKs or third party services used, keep a record for review questions.

3. Design system and content assets

• Logo, app icon, launch screen, color tokens, type scale, button states, spacing rules.
• Component set, cards, lists, tabs, picker, empty states, error states, success states.
• Content pack, onboarding copy, FAQs, PDP sections, support microcopy, notifications.
• Image and video guidelines, aspect ratios and compression targets.

4. Build and integrations

• Information architecture and navigation map, map every key flow to no more than three steps.
• Data model, products, users, orders, tickets, or leads, with clear ownership.
• Back end, CMS, or ERP connection if needed, decide what lives inside WeChat vs your server.
• Notification pathways, template messages, service notifications, opt in points and rate limits.

5. Payments and settlement

• Choose cross-border or domestic WeChat Pay based on entity and bank setup.
• Prepare KYC information for payment onboarding, business scope, bank letters where needed.
• Decide refund and partial capture flows, test edge cases, out of stock, duplicate payments, cancellations.
• Confirm receipt generation, tax invoices, and reconciliation process with finance.

6. QA, accessibility, and performance

• Device matrix, test small, medium, and large screens on iOS and Android.
• Accessibility pass, text size, contrast, focus order, screen reader basics.
• Network simulation, slow 3G and offline states with clear retries and fallbacks.
• Performance budgets, initial load time, image sizes, code bundle size, caching.

7. Submission and review

• Fill in Mini Program information, name, category, description, test accounts.
• Provide demo videos or credentials if your category requires extra checks.
• Double check sensitive wording, remove placeholder text and sample data.
• Keep a response template ready for review questions, who answers within 24 hours.

8. Launch day checklist

• Publish article on your Official Account with a clear CTA into the Mini Program.
• Turn on menu entry, home tab, and QR placement on site, packaging, and social.
• Enable customer support channel, live chat or service account, with simple macros.
• Run a small welcome offer or guided tour for first time users, track uptake.

9. Weeks 1 to 4 playbook

• Week 1, fix fast, gather issues from chat and analytics, release two hotfixes.
• Week 2, ship one UX improvement and one content update, publish a how to post.
• Week 3, begin A B test on card layout or CTA copy, measure conversion steps.
• Week 4, review KPIs with stakeholders, decide next feature based on evidence.

10. Analytics and KPIs

• Core funnel, open to view, view to add, add to pay, pay to repeat.
• Engagement, time on task, search use, filter use, chat taps.
• Acquisition, source tags, QR campaigns, menu entry, article CTAs.
• Quality, crash rate, failed payments, support response time.

11. Governance and security

• Role based access for developers, editors, and support staff, least privilege by default.
• Secrets handling and key rotation schedule, no hard coded credentials.
• Incident guide, who does what for downtime, payment failure, or content issues.
• Backup strategy and change log with release notes in one shared location.

12. Handover and documentation

• Admin guide, how to update content, push messages, and menus.
• Runbook, common tickets and answers, refund steps, order lookups.
• Technical docs, environments, build commands, credentials vault.
• Quarterly review template, KPIs, feature ideas, and risks.